Build a Content Operations Pipeline with OpenClaw

{
  "content_pipeline": {
    "research": {
      "sources": {
        "hacker_news": {
          "enabled": true,
          "min_points": 150,
          "categories": ["AI", "developer tools", "startups"]
        },
        "reddit": {
          "enabled": true,
          "subreddits": ["r/programming", "r/artificial", "r/SaaS"],
          "min_upvotes": 100,
          "time_filter": "day"
        },
        "web_search": {
          "enabled": true,
          "queries": [
            "AI agents trending topics this week",
            "developer productivity tools 2026",
            "autonomous AI latest developments"
          ]
        },
        "twitter": {
          "enabled": true,
          "lists": ["tech-influencers"],
          "min_engagement": 500
        }
      },
      "output": {
        "database": "notion",
        "database_id": "your-content-ideas-database-id"
      }
    }
  }
}

## Topic: [Title]
**Trend Score:** 8.5/10
**Sources:** HN (342 points), Reddit r/programming (289 upvotes)
**Angle:** [Suggested unique angle for your blog]
**Key Points:**
- Point 1 with source citation
- Point 2 with source citation
- Point 3 with source citation
**Competitor Coverage:** [Links to existing articles on this topic]
**Freshness:** Published within last 24 hours

## Writing Style
When writing blog posts and articles:
- Write in first person. Use "I" and "we" naturally.
- Keep paragraphs short — 2-3 sentences maximum.
- Start articles with a hook: a surprising stat, a provocative question,
  or a relatable problem statement. Never start with "In this article..."
- Use concrete examples over abstract explanations. Show, don't tell.
- Maintain a conversational but authoritative tone. Imagine explaining
  something to a smart friend over coffee.
- Include code examples where relevant, always with comments.
- End every article with a clear takeaway and a call to action.
- Target 1,200-1,800 words for standard posts, 2,500-3,500 for deep dives.
- Use subheadings every 200-300 words. Readers scan before they read.
- Avoid jargon unless your audience expects it. When you must use
  technical terms, define them inline.

blog_post_template:
  structure:
    - hook: "Opening paragraph that grabs attention (2-3 sentences)"
    - context: "Why this topic matters right now (1 paragraph)"
    - body:
        - section_1: "Core concept or problem statement"
        - section_2: "Solution or approach with examples"
        - section_3: "Implementation details or step-by-step"
        - section_4: "Results, benchmarks, or proof points"
    - conclusion: "Key takeaway and next steps"
    - cta: "Call to action (newsletter signup, related post, product link)"
  metadata:
    - title: "SEO-optimized, under 60 characters"
    - meta_description: "Compelling summary, 150-160 characters"
    - tags: "3-5 relevant tags"
    - featured_image_prompt: "Describe the ideal featured image"

{
  "content_pipeline": {
    "editing": {
      "passes": [
        {
          "name": "structural_edit",
          "model": "claude-opus-4-6-20260217",
          "instructions": "Review the draft for logical flow, argument structure, and completeness. Check that every section serves the overall narrative. Flag sections that are weak, redundant, or out of order. Suggest additions for gaps in the argument."
        },
        {
          "name": "seo_optimization",
          "model": "claude-sonnet-4-6-20260217",
          "instructions": "Optimize for search engines without sacrificing readability. Check: target keyword in title, first paragraph, and 2-3 subheadings. Meta description is compelling and includes the keyword. Internal links to 2-3 related posts. External links to 1-2 authoritative sources. Image alt text suggestions."
        },
        {
          "name": "readability_polish",
          "model": "claude-sonnet-4-6-20260217",
          "instructions": "Final polish for readability. Target a Flesch reading score of 60-70. Simplify complex sentences. Remove filler words. Ensure consistent tense and voice. Check for grammar and spelling. Verify all code examples are syntactically correct."
        }
      ],
      "between_passes": "save_to_notion",
      "final_status": "Ready for Review"
    }
  }
}

{
  "content_pipeline": {
    "publishing": {
      "ghost": {
        "api_url": "https://your-blog.ghost.io",
        "admin_api_key": "your-ghost-admin-api-key",
        "default_status": "draft",
        "default_tags": ["ai", "technology"],
        "auto_schedule": true,
        "schedule_time": "09:00",
        "schedule_timezone": "America/New_York"
      }
    }
  }
}

{
  "content_pipeline": {
    "publishing": {
      "wordpress": {
        "site_url": "https://your-blog.com",
        "username": "your-username",
        "app_password": "xxxx xxxx xxxx xxxx",
        "default_status": "draft",
        "default_category": "Technology",
        "featured_image": true,
        "image_generation": "dall-e-3"
      }
    }
  }
}

{
  "content_pipeline": {
    "publishing": {
      "notion": {
        "database_id": "your-published-posts-database-id",
        "status_field": "Status",
        "publish_status": "Published",
        "date_field": "Publish Date",
        "auto_set_date": true
      }
    }
  }
}

{
  "content_pipeline": {
    "social_media": {
      "twitter": {
        "enabled": true,
        "api_key": "your-twitter-api-key",
        "api_secret": "your-twitter-api-secret",
        "access_token": "your-access-token",
        "access_secret": "your-access-secret",
        "post_format": "thread",
        "max_tweets_in_thread": 5,
        "include_link": true,
        "auto_reply_to_comments": true,
        "reply_model": "claude-haiku-4-20260210"
      },
      "linkedin": {
        "enabled": true,
        "access_token": "your-linkedin-token",
        "post_format": "article_summary",
        "include_hashtags": true,
        "max_hashtags": 5,
        "audience": "professional"
      },
      "threads": {
        "enabled": true,
        "access_token": "your-threads-token",
        "post_format": "casual_summary",
        "max_length": 500
      }
    }
  }
}

{
  "content_pipeline": {
    "engagement": {
      "monitor_replies": true,
      "monitor_interval_minutes": 30,
      "auto_respond": true,
      "response_model": "claude-haiku-4-20260210",
      "response_guidelines": "Be helpful and genuine. Thank people for thoughtful comments. Answer questions with specifics. Never be defensive about criticism — acknowledge valid points.",
      "escalate_to_human": ["complaints", "partnership requests", "media inquiries"],
      "like_positive_mentions": true
    }
  }
}

{
  "cron": {
    "jobs": [
      {
        "id": 101,
        "task": "Research trending topics in AI, developer tools, and startups. Check Hacker News (150+ points), Reddit (r/programming, r/artificial), and Twitter tech lists. Add top 5 topics to the Content Ideas Notion database with research notes and suggested angles.",
        "schedule": "0 7 * * *",
        "model": "claude-sonnet-4-6-20260217",
        "channel": "telegram",
        "enabled": true
      },
      {
        "id": 102,
        "task": "Check the Content Ideas database for approved topics. Write a complete blog post draft for the highest-priority approved topic. Follow the blog post template and SOUL.md writing style. Save to Drafts database with status 'In Editing'.",
        "schedule": "0 10 * * 1-5",
        "model": "claude-sonnet-4-6-20260217",
        "channel": "telegram",
        "enabled": true
      },
      {
        "id": 103,
        "task": "Run the three-pass editing pipeline on any drafts with status 'In Editing'. Pass 1: structural edit. Pass 2: SEO optimization. Pass 3: readability polish. Update status to 'Ready for Review' when complete.",
        "schedule": "0 13 * * 1-5",
        "model": "claude-sonnet-4-6-20260217",
        "channel": "telegram",
        "enabled": true
      },
      {
        "id": 104,
        "task": "Check for drafts with status 'Ready to Publish'. Publish to Ghost CMS scheduled for tomorrow at 9 AM. Update Notion status to 'Published'. Generate social media posts for each platform.",
        "schedule": "0 16 * * *",
        "model": "claude-sonnet-4-6-20260217",
        "channel": "telegram",
        "enabled": true
      },
      {
        "id": 105,
        "task": "Post social media threads and summaries for any blog posts published today. Twitter thread, LinkedIn summary, Threads post. Include links to full articles.",
        "schedule": "0 11 * * *",
        "model": "claude-sonnet-4-6-20260217",
        "channel": "telegram",
        "enabled": true
      },
      {
        "id": 106,
        "task": "Monitor social media replies and mentions. Respond to genuine questions and comments. Escalate complaints, partnership requests, and media inquiries to me directly.",
        "schedule": "0 */2 * * *",
        "model": "claude-haiku-4-20260210",
        "channel": "telegram",
        "enabled": true
      },
      {
        "id": 107,
        "task": "Weekly content review: summarize this week's published content, engagement metrics (if available), top-performing posts, and content calendar status for next week. Send a comprehensive report.",
        "schedule": "0 18 * * 5",
        "model": "claude-sonnet-4-6-20260217",
        "channel": "telegram",
        "enabled": true
      }
    ],
    "timezone": "America/New_York",
    "max_concurrent": 1,
    "retry_on_failure": true,
    "retry_delay_minutes": 10
  }
}

7:00 AM  ──  Research trending topics
             │
10:00 AM ──  Draft blog post from approved topic
             │
1:00 PM  ──  Multi-pass editing pipeline
             │
4:00 PM  ──  Publish to CMS (scheduled for next morning)
             │
11:00 AM ──  Social media distribution (next day)
             │
Every 2h ──  Social media engagement monitoring
             │
6:00 PM  ──  Friday: Weekly content review

repurpose:
  blog_to_thread:
    trigger: "on_publish"
    steps:
      - extract_key_points: 5
      - format_as_thread:
          hook_tweet: "Start with the most surprising insight"
          body_tweets: "One key point per tweet with examples"
          closing_tweet: "Link to full article with CTA"
      - schedule_post:
          delay_hours: 2
          platform: "twitter"

repurpose:
  blog_to_newsletter:
    trigger: "weekly"
    schedule: "0 10 * * 4"
    steps:
      - collect_posts: "published this week"
      - generate_newsletter:
          intro: "Personal note about the week"
          post_summaries: "2-3 sentence summaries with links"
          bonus_content: "One exclusive insight not in the blog posts"
      - send_via: "agentmail"
      - recipients: "newsletter-list"

repurpose:
  blog_to_linkedin:
    trigger: "on_publish"
    steps:
      - adapt_tone: "professional and insight-focused"
      - shorten_to: 1300
      - add_hashtags: 5
      - add_question: "End with an engaging question for comments"
      - schedule_post:
          delay_hours: 4
          platform: "linkedin"

{
  "content_pipeline": {
    "ab_testing": {
      "enabled": true,
      "test_element": "headline",
      "variants": 3,
      "test_duration_hours": 24,
      "winning_metric": "click_through_rate",
      "auto_select_winner": true,
      "notification": "telegram"
    }
  }
}

{
  "content_pipeline": {
    "analytics": {
      "ghost": {
        "api_url": "https://your-blog.ghost.io",
        "content_api_key": "your-content-api-key"
      },
      "track_metrics": ["views", "reading_time", "scroll_depth"],
      "report_frequency": "weekly",
      "report_channel": "telegram"
    }
  }
}