All AI agents

Meta Muse: what it is, what it costs and how it compares

Meta Muse is Meta's consumer personal AI agent, announced on September 8, 2026 and available in the US and Canada to people 18 and over. Meta's newsroom calls it "a personal AI agent" that "doesn't just answer questions, it actually does the work." It runs on Meta's Muse Spark model inside a dedicated Muse Secure VM, an isolated Linux box with its own file system, shell and browser. Meta Muse the agent is not Muse Spark, the model underneath it, nor Muse Code or Muse Image, separate Meta products sharing the brand.

#How does Muse keep the agent contained?

A separate Sentinel agent runs on the same machine, isolated from Muse, and Meta calls it "the sole permission authority" over connector actions and network egress. The agent never handles real credentials: code in the VM sees only a surrogate token. Permission prompts offer five choices: Allow once, Allow for this task, Allow for this site, Always allow, and Deny. Two standing settings, for connectors and for web access, choose between "Ask for some actions" and "Always ask." Meta says Muse does not share conversations or VM data with its ad systems, though the privacy policy says the training setting "is on when you first use Muse."

#What can Muse connect to?

Meta calls these Connectors. Facebook, Instagram and Threads connect automatically when the accounts share an Accounts Center. You authorize the rest yourself: Gmail and Google Workspace, calendar services, Apple Health, Android SMS. Meta wrote the SKILLs, its own instructions to Muse, behind each connector. For anything else, ask Muse to build a custom connector if the service has an API or CLI. Meta warns it "doesn't review custom connectors or how they use your information." The instruction files stay on Meta's side, the reverse of the Agent Skills format, where you author them yourself.

#What does Muse cost?

Meta's wording is that Muse is "free for most of what people need," and Mark Zuckerberg put a number on it at launch: free "for up to 100 million tokens per week." The Help Center lists two paid plans: Power at $20 a month for 500M Muse tokens per week, and Maximum at $100 a month for 3B Muse tokens per week. The Supplemental Terms add that extra usage credits are "not redeemable, refundable, or exchangeable."

#How does Muse compare with OpenClaw?

Muse is hosted end to end: Meta runs the VM, writes the connector SKILLs, and none of it is yours to self-host or inspect. OpenClaw is the opposite trade, MIT licensed and running on your own hardware, with skills you write yourself as SKILL.md files. Among hosted rivals, look at ChatGPT and Claude next.

Key facts

Key facts about Meta Muse
MakerMeta
TypePersonal agents
StatusGenerally available
Launched
PriceFree up to 100M Muse tokens a week; Power $20/month (500M a week) and Maximum $100/month (3B a week)
AvailabilityUS and Canada, 18+; iPhone, Android, web, WhatsApp and a Mac app
Your own skillsNo. Meta writes the SKILLs behind its built-in connectors, and Muse builds custom connectors on request for services with an API or CLI (skills docs)
Websiteai.meta.com
DocsMeta Muse docs
Last verified

Comparisons

Frequently asked questions

Is Meta Muse free?
Yes, up to a limit. Mark Zuckerberg said at launch that Muse is free for up to 100 million tokens a week; Meta's Help Center confirms the free tier has a usage limit without giving the number. Meta publishes two paid plans: Power at $20 a month and Maximum at $100 a month.
Can you write your own skills for Muse?
Not in the way you would with a file-based agent. Meta writes the SKILLs behind its built-in connectors, and for a service with an API or CLI you ask Muse to build a custom connector instead. Meta says it does not review custom connectors or how they use your information.
Where is Meta Muse available?
In the United States and Canada, for people 18 and over. It launched in the US on September 8, 2026 and is now also listed in Canada's App Store by Meta. It runs in the Muse app on iPhone and Android, on the web, inside WhatsApp and in a Mac app downloaded from Meta.

Sources

  1. Meta Newsroom: Introducing Muse
  2. Meta research: Security and safety for AI agents, our approach with Muse
  3. Meta research: Introducing Muse Spark 1.3
  4. How We Designed Muse
  5. Meta Help Center: How Muse works with Connectors
  6. Meta Help Center: How Muse works with your guidance and approval
  7. Meta Help Center: About Muse subscriptions
  8. Meta: Download Muse
  9. Muse Supplemental Terms
  10. Muse Privacy Policy
  11. Muse from Meta on the App Store
  12. Muse from Meta on the App Store (Canada)
  13. Mark Zuckerberg on Threads: Muse launch
  14. OpenClaw docs: overview
  15. OpenClaw docs: Skills
  16. TechCrunch: Meta debuts its Muse AI agent
  17. 9to5Mac: Meta's Muse overtakes ChatGPT as top iPhone app